Scotts Holland
Task Scotts in Holland market a number of horticultural products for the professional trade and co-ordinate a number of brands across Europe. They required a simple yet effective solution for their ‘Landscaper Pro’ range that could work across all countries projecting the high quality associations associated with Scotts.
Solution Following an extensive brief and review of the current packaging added to the technical constraint of printing on large bags across different languages, it became obvious that a simple solution needed to be considered. As a background, superb photography gave the emotional associations and strong colour-coding added the necessary differentiation. Simple icons assist in communicating the core product attributes and a single plate change allows for other languages to be cost effectively changed.