SafariSafari Cookies

Task Saetre are Norway’s leading biscuit company and have many brand leaders in their portfolio. Safari Cookies are one of these brands and due to changes in production of the products a tactical assignment where timing was crucial was briefed.

Solution The new design develops the existing design elements in a relevant manner and communicates the huge amount of cookies and chocolate chips in each pack. In terms of timing, it was tight. Briefing to printing in just 4 weeks.