Leicester Football ClubLeicester City FC

Task The design team at KAY WHY Marketing have probably the most experience of anyone working in world football design development. Keith Young ran the launch of the design for the UEFA Champions League as well as considerable work for the Football Association on various competitions as well as the England football team. Leicester City were to celebrate their 125th anniversary and needed a new logo to reflect this great achievement.

Solution Although there were a number of options presented, the core recommendation based upon an in-depth understanding of football branding was to keep the new identity clean and simple and communicate the ‘125’ message in a straight-forward and effective manner. With applications across all types of materials from the first team shirts through to pin badges the design was well received by supporters and sponsors alike.