Scandinavian SplendourIdun Dressings

Task Stabburet are one of Norway’s most famous food brands and the Idun brand is well-known for its high quality range of sauces and dressings. Idun and Felix are part of the Orkla organisation, one of Scandinavia’s largest food companies. The brief for the Norwegian brand was very similar to that for its Swedish counterparts although the range carried a degree of difference.

Solution The learning from Felix dressings was key in creating this stunning design. The key difference in the product portfolio is the range of ‘fat free’ dressings and careful exploration of how these products would be presented was considered. The end result is a stunning range of dressings that consumers are proud to place on their dining tables.