Felix SaucesFelix Dressings

Task Procordia have brand leadership status across many product categories in Sweden. The launch of premium dressings, underpinned by virgin olive oil was a totally new introduction for the brand. The key requirement being to create a design concept that projects a premium image.

Solution The code name for the assignment was ‘catwalk’ and this gave a good impression for the requirements of the design! The design sits comfortably with other premium dressing products such as virgin olive oil. High quality photography adds appetite appeal and the iconic square bottle with the black graphics gives a highly visible and impactful design.