Task Procordia have brand leadership status across many product categories in Sweden. Within sauces, the Felix brand is a key innovator and is Sweden’s favourite sauce. The new requirement was to take an existing design and create a more masculine approach and to be braver and bolder with the graphics.
Solution With strong use of black and ‘in your face’ food photography, the masculine feel of the pack is very obvious. On shelf the brand looks strong and its stand out is significant. With no activity, the brand increased its sales by 20% following the brand relaunch.