Task Arcus is one of Scandinavia’s largest spirits company based in Oslo Norway producing a number of local and international spirits brands. One of their vodka brands, Dobra needed to be reviewed in order to develop the growing trend in Russian themed vodka.
Solution By reviewing Russian elements and symbols, the design features a number of elements that build this required Russian feeling. The Dobra typography, the use of red, the star and the 1920’s style of illustration all combine to produce a design that feels authentic and relevant to capture the emotional values of Russia.
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