TASK Abba Seafoods are the brand leaders in the Swedish seafood market with significant exposure to other parts of the Scandinavian food industry. The task for this assignment was to reposition an existing product to focus on the ‘Omega 3’ communication.
SOLUTION The design solution offers contemporary values in terms of lightness, health and well-ness and instantly conveys that a controlled use of the fish leads to a healthier more effective and active life.