Marcel de Jong
(Managing Director P & W)
The P&W redesign was a very important one and I was impressed with the strategic insights that Keith and his team discovered.
A full set of positioning options were supported by high quality design work and gave me a very good overview of the opportunity areas for my brand.
The process was a smooth one and despite this being a complex assignment we were challenged in a positive manner as there was always an unexpected design route that was worthy of consideration!
From initial strategy through to final artwork I found the process to be very professional. We continue to work with Keith on new product development where his insights and inputs are always appreciated.