Lajla af Trolle
(Marketing Manager Vikingfjord Norway)
“I have worked with Kay Why Marketing on a number of assignments for the Vikingfjord Vodka brand and trusted them to once again deliver creative excellence on this very important launch for the brand into ready to drink cocktails. The opportunity is an exciting one and Keith also helped us by looking into the US market prior to the design work assisting on reviewing the market for new and exciting product concepts.
We wanted a design that was part of the Vikingfjord family yet offered strong contemporary values and looking at the end result, this has been successfully achieved! The use of a box as a format as opposed to a bottle demonstrates that the Kay Why Marketing team can work across different packaging formats to achieve the optimum solution.
The new product has been exceptionally well received by both Trade and consumers with the design being an important and appreciated element in a very successful launch”